With years of proven success powering Howard Hanna’s “Find It First” program, RealScout’s exclusive listings solution helps brokerages navigate industry changes
California – March 13, 2025 – RealScout today announced the wide release of RealScout Exclusives, a comprehensive solution that enables brokerages to effectively manage and distribute exclusive listings to their agents and clients while maintaining control of their valuable inventory. This official launch follows years of successfully powering exclusive listing strategies for leading brokerages, including Howard Hanna Real Estate Services’ pioneering “Find It First” program.
“Launching Find It First™ and partnering with RealScout to power the program has been a true success for our customers, our agents, and our company,” said Hoby Hanna, CEO of Howard Hanna Real Estate Services. “RealScout’s platform matches both our exclusive and new inventory to our buyer clients in real time, creating exposure and urgency. This gives our buyers a competitive edge by giving them access to listings faster while allowing our sellers to control how their listings are shared and distributed.”
What distinguishes RealScout Exclusives from other platforms is its award-winning home search technology that continuously analyzes buyer behavior in real-time. Unlike other exclusive listings solutions, which require agents to manually create and update buyer profiles, RealScout’s technology automatically generates and updates buyer preferences based on actual search activity and engagement.
“We’ve been refining our exclusive listings technology since 2019, well before the current market shifts,” said Andrew Flachner, CEO of RealScout. “In my 2019 Inman article and T3 Leadership Summit presentation, I predicted how market forces would inevitably create pressure for brokerages to adopt exclusive listings strategies. Whether brokerages decide to engage with exclusive listings or not, they need to be prepared—and our battle-tested solution provides that readiness.”
RealScout Exclusives offers:
- Intelligent buyer matching that leverages real-time search behavior, not static buyer profiles
- Automated alerts that connect exclusive listings with potential buyers without requiring manual agent intervention
- Industry-leading adoption rates (40-60%) that significantly enhance exposure and engagement
- Flexible configuration that allows brokerages to maintain privacy and control
- Compliance-focused design that works within industry regulations
“As the real estate landscape continues to evolve, we needed a solution that allowed us to manage and distribute exclusive listings efficiently within our brokerage,” said Phillip Cantrell, CEO of Benchmark Realty. “RealScout provides that infrastructure—since our clients are already searching regularly on the platform, it makes perfect sense for our exclusive listings to be there as well.”
Brokerages interested in joining the waitlist or requesting a demo can visit learn.realscout.com/exclusives.
About RealScout
RealScout is a leading real estate technology platform that helps brokerages and agents deliver superior client experiences while ensuring no lead slips through the cracks. With its innovative home search and client engagement tools, RealScout powers top brokerages across the U.S., equipping them with the technology needed to thrive in a competitive landscape.
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RealScout Press
press@realscout.com
