Manual follow-up is costing agents millions in lost deals every year. While you’re trying to remember who to call and when, your competitors are using automated systems to stay consistently in front of every contact in their database. Smart agents have discovered that RealScout’s three alert types can automatically nurture every contact, ensuring no opportunity slips through the cracks.
The problem isn’t your database; it’s the manual follow-up that doesn’t scale. Your clients are getting bombarded with marketing from every direction, and the agent who provides consistent value is the one who gets the call when they’re ready to act.
Master the power of automated client nurturing with RealScout’s three essential alert types. Each alert serves a specific purpose in your nurture strategy, from keeping buyers engaged with fresh listings to positioning yourself as the neighborhood expert with sellers through market insights and home valuations.
The right alert at the right time transforms passive contacts into active opportunities, creating a comprehensive system that works 24/7 to move your entire database toward conversion.
Why automated client communication is your competitive advantage
Manual follow-up is killing your conversion rates. “Agents lost $2.57 billion in listings to competitors due to poor follow-up,” according to industry research. The agents who consistently win deals aren’t necessarily the best salespeople—they’re the ones who stay in front of their database with valuable information at precisely the right time.
“We’re getting more organic results and return traffic from RealScout than any other resource. We’re seeing 300% more property views,” reports Albert Vasquez, AV Home Experts. “My regret? Not moving over sooner.”
With the average real estate transaction taking 4-6 months from initial contact to closing, manual follow-up doesn’t scale effectively. RealScout’s three alert types bridge this gap by automatically nurturing every contact with relevant market information while capturing valuable engagement data that shows you exactly who’s ready to act.
Here’s how to turn your database into a consistent deal-closing machine using RealScout’s three alert types.
Match the right alert to every contact
The key to database success is sending the right information to the right person at the right time. RealScout’s alert types each serve a specific purpose in your nurture strategy, ensuring every contact receives valuable information tailored to their situation.
Listing Alerts work perfectly for active buyers and anyone searching for properties. They receive matching homes based on their criteria, keeping you top-of-mind during their search process, rather than letting them browse a major portal where competitors advertise. Market Activity Alerts position you as the neighborhood expert by sharing buyer demand insights, popular listings, and recent sales data for specific areas. Home Value Alerts generate listing opportunities by providing monthly property valuations and market trends that naturally spark listing conversations.
“I have about 150 listing systems going out to my clients on a daily basis, and these are all alerts that are 100% branded to you. Before I had RealScout, I was going crazy with all of the different clients that needed to see listings on a daily basis,” says Melody Kleoni.
The most successful agents utilize all three alert types strategically, creating a comprehensive nurture system that keeps every contact engaged, regardless of whether they’re buying, selling, or simply staying informed about the market.
Set up alerts for maximum impact
Creating effective alerts begins with understanding your contacts’ specific needs and the optimal timing for each. For active buyers ready to purchase within 30-60 days, daily Listing Alerts keep them engaged with fresh inventory. Buyers with longer timelines benefit from weekly alerts that maintain interest without overwhelming them.
Market Activity Alerts are most effective when sent monthly or quarterly to homeowners and potential sellers. Focus on neighborhoods where you have expertise and include clear calls to action for home valuations or market consultations. These alerts demonstrate your local market knowledge in ways that generic portals can’t match.
“We had a Buyer that was in our CRM for like 10 months… They’d been really quiet for about eight months, and then RealScout woke them up. From the day that they reached out, within six days, we had them under contract,” says Joey Guest, Founder at Team Real Local.
Home Value Alerts should be sent to all homeowners in your database monthly. They work even in flat or declining markets because homeowners always want to know their property’s current value. The key is specificity. Create targeted searches that match exactly what each contact wants rather than sending generic property blasts.
Automate your entire nurture process
The real power of RealScout’s alerts lies in the automation that occurs behind the scenes. Every alert is sent on your behalf with your branding, contact information, and professional presentation. Your contacts receive valuable market updates that keep you top of mind without requiring constant manual effort from you.
Templates make scaling your alert system effortless. Create templates for common buyer profiles, such as first-time buyers under specific price points, luxury clients seeking premium features, or investors focused on rental properties. Tag your contacts based on their interests, then apply templates automatically to ensure everyone receives relevant information.
The system also tracks engagement automatically, showing you which contacts are most active so you can prioritize personal follow-up with high-intent prospects. When someone views multiple properties or requests additional information, you’ll know exactly who to call first.
Want the complete system for mastering your database using Follow Up Boss and RealScout? Download our comprehensive guide, which includes proven alert templates, timing strategies, advanced automation setups, and expert tips from professional users.
Understanding RealScout Alerts: Features and Benefits
Learn how to match the right alert type to every contact in your database, from keeping buyers engaged with targeted property searches to positioning yourself as the local market expert with sellers. This video covers all three alert types that automatically nurture contacts until they’re ready to buy or sell.
Alerts work perfectly for database reactivation because they provide consistent value that eventually breaks through to even the coldest contacts.
Gigi’s Database Success Story
“I’ve added a little over 600 contacts, I’ve set them up on Home Value Alerts and Market Activity Alerts – from the past month I’ve had two listings come from that,” says Gigi, a listing agent in Miami, FL.
After implementing RealScout, Gigi imported her entire database and set up automated Home Value and Market Activity Alerts for all homeowner contacts, focusing on staying top-of-mind with valuable market information.
Want to optimize your Follow Up Boss and RealScout integration? Elena Kee at Kee Technology Solutions specializes in helping top-performing agents and teams maximize their CRM and database marketing systems. Discover how these workflows and automations can benefit your business at keetechnology.com.
Make your database work harder for you
Database marketing for real estate doesn’t have to be overwhelming. By implementing RealScout’s three alert types strategically, you create a systematic approach to nurturing that works 24/7 to generate opportunities while you focus on what you do best—closing deals.
“One of the reasons why I absolutely love to use RealScout in my business is because it’s basically the glue that fills in all of the gaps that agents have. I’m being able to serve my clients at a really high level in the multiples without really even having to be there,” adds Melody Kleoni.
The key is consistency and value. Every alert should provide genuine market intelligence that helps your contacts make informed decisions. When you consistently deliver valuable information, your database starts seeing you as their trusted real estate resource—and that’s when they call you to buy or sell.
Interested in learning more about RealScout? Book a demo to see how our alert system can transform your database nurturing strategy and turn every contact into a potential opportunity.
